Privacy policy

This Privacy Policy describes how PrimalVolt ("we," "us," or "our") collects, uses, and shares your personal information when you visit or make a purchase from primalvolt.com (the "Site").

1. INFORMATION WE COLLECT

When you visit our Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and how you interact with the Site ("Device Information").

We collect Device Information using the following technologies:
- Cookies: Data files placed on your device that often include an anonymous unique identifier.
- Log files: Track actions occurring on the Site, collecting data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase, we collect certain information from you, including your name, billing address, shipping address, payment information (credit card numbers are NOT stored by us — they are processed securely by Shopify Payments), email address, and phone number ("Order Information").

"Personal Information" in this policy refers to both Device Information and Order Information.

2. HOW WE USE YOUR INFORMATION

We use the Order Information we collect to:
- Fulfill orders placed through the Site (including processing payment, arranging shipping, and providing order confirmations and updates)
- Communicate with you about your order
- Screen orders for potential risk or fraud
- Provide you with information or advertising relating to our products or services, when in line with your preferences

We use the Device Information we collect to:
- Help us screen for potential risk and fraud (particularly your IP address)
- Improve and optimize our Site (by generating analytics about how our customers browse and interact with the Site)
- Assess the success of our marketing and advertising campaigns

3. SHARING YOUR INFORMATION

We share your Personal Information with third parties to help us use your information as described above:
- Shopify: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information at https://www.shopify.com/legal/privacy
- Payment processors: Shopify Payments (powered by Stripe) and Shop Pay process your payment information securely
- Shipping and fulfillment partners: We share your shipping address and contact information with our fulfillment partners to deliver your orders
- Analytics: We may use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information at https://www.google.com/intl/en/policies/privacy/

We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our rights.

4. BEHAVIORAL ADVERTISING

We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising by visiting:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Digital Advertising Alliance: http://optout.aboutads.info/

5. DO NOT TRACK

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

6. YOUR RIGHTS

If you are a United States resident, depending on your state of residence, you may have the right to:
- Access the personal information we hold about you
- Request correction of your personal information
- Request deletion of your personal information
- Opt out of the sale of your personal information (we do not sell personal information)
- Non-discrimination for exercising your privacy rights

California Residents (CCPA/CPRA): You have the right to know what personal information we collect, request its deletion, and opt out of its sale. We do not sell your personal information. To exercise your rights, contact us at contact@primalvolt.com.

7. DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. Device Information is retained for analytics purposes and periodically purged.

8. MINORS

The Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children under 18.

9. SECURITY

We take reasonable precautions to protect your personal information. All transactions are processed through Shopify's secure, PCI-compliant payment infrastructure. However, no method of transmission over the Internet or electronic storage is 100% secure.

10. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by an updated "Last updated" date.

11. CONTACT US

For more information about our privacy practices, or if you have questions or wish to exercise your privacy rights, please contact us:

Email: contact@primalvolt.com
Website: primalvolt.com